"WordGirl is presented as the champion of English as a literary language. Her super-enemies are almost all adult males, including especially The Butcher, complete with deep voice, five-o'clock shadow, male pattern baldness, and stereotypical working-class accent. So I wonder: how long will it take, after the pilot airs at 4:30 this afternoon, before the first schoolboy with an interest in reading and writing is nicknamed "WordGirl" by his classmates? My bet is on the morning recess at school tomorrow, in those areas where the schools are already in session."

Mark Lieberman goes on to say "If it's not clear to you why WordGirl is any way problematic, try to imagine the reaction to a show where MathBoy defends the world against villains like Ms. BadAd, a PR consultant who doesn't understand percentages, and CheckoutGirl, who is too dim to make change correctly."

It is an interesting piece, you may want to take a look at it.