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A long time ago in a galaxy far, far away…

Well not really, but sometimes it feels that way. Fifteen years ago, "How Schools Shortchange Girls: The AAUW Report" (HSSG) came out. FairerScience coPI Susan Bailey was the first author and I was a coauthor writing—ok here is a shock--the science and math sections.

We got a tremendous amount of press, we were loved and hated, feted and attacked. And in many ways the attention continues—trying googling on "How Schools Shortchange Girls" and see what you get.

As part of FairerScience we were interesting in learning more about was behind the great and sustained attention HSSG received and if there were lessons we could learn from it. We asked FairerScience friend and incredible person Annalee Newtiz for help and she came up with "Attracting Media; Sustaining Impact."

Take a look at it; I learned a lot from it and you might too.